Jason Donapel.
Founder & Retention
Marketing Strategist
The Email Experience ↗
I help brands figure out what to learn about their customers, how to collect it, and how to put it to work right away in email and SMS.
Here’s some of that thinking. And a few ways we can put it to work.
A little about me
YES, THERE’S A PERSON HERE.An index of things.
15 ENTRIES / A SUGGESTED READING ORDERStart with the idea. See it in a customer journey. Then look at the program as a whole. Or jump to whatever you’re working on.
15 entries
Collect data only if it changes the next message.
Before adding another field to a form, figure out what you’ll do differently with the answer.
If it changes nothing, why are we asking?
How a welcome series can (and probably should) impact everything.
We asked a sewing brand’s audience what they were actually interested in. The answers changed a lot more than the welcome series.
This is what I mean.
Where is your CRM program getting stuck?
The core flows, the way the journeys connect, what you do with customer data, or how you improve it. Different problems need different work.
Are you paycheck to paycheck?
Send a campaign. Collect the revenue. Start over. If that sounds familiar, let’s talk about what the program is actually building.
The case for sending more triggered messages
Triggered messages add high revenue-per-recipient (RPR) sends to your total output. Send more of those, and you improve the economics of the whole program.
High-RPR sends lift the program average.
Stop Winging Your Post-Purchase Emails: A Framework That Works. If You Work It.
You already paid for the acquisition. Before dropping messages into a flow, figure out what a good outcome looks like for the person who just bought.
We can’t keep sending the same thank you.
Let’s talk about what happens after the opt-in.
Welcome series, owned audiences, and why email and SMS should inform more than just the next send. A few conversations where we get into it.
Quick Wins: High-Impact SMS Strategies
Message 1.1 is your first overall draft pick. Let’s make it worth that spot, then work through the next opportunities.
SMS Marketing for even the busiest business owners
Some customers want a text. Give the channel a job in the journey, and give yourself a plan you can actually run.
Maximizing Personalization ROI in Marketing: Beyond Split Testing
A message brings in revenue. It also tells you something about the person receiving it. What are you doing with that second part?
Building Your Marketing Resilience
You don’t need to personalize every message for every person. You do need to know where the effort is worth it.
HPCJ’s, better experiences for your audience
They signed up for your list. You owe them a better experience. Let’s get beyond the first-name tag and actually listen.
Get a clearer view of your program.
Something’s holding the program back. Let’s look at the journeys, the data, and what’s actually happening before deciding what to fix.
Work through the next move together.
You’ve got a program to run and decisions to make. I can help with the strategy, the personalization, and getting your team moving.
Get the team thinking about personalization.
Bring the people doing the work. We’ll look at your customer journey and work backward from the messages you should be sending.
Something on your mind?
Let’s talk.Email me about your program, a question,or something you think I should see.