Jason Donapel Jason Donapel

The case for sending more triggered messages

You can’t build a great sms or email marketing program without triggered messages. Flows. Automations. Journeys. You need ‘em. You wouldn’t make a bread sandwich and then just eat it, right? What’s the point? You need that meat! Or whatever - you need that vegan meat substitute! And condiments.

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Jason Donapel Jason Donapel

Quick Wins: High-Impact SMS Strategies

Discover high-impact SMS marketing strategies to drive ROI quickly and effectively. This comprehensive guide explores essential tactics, including automated welcome series, abandoned journey optimization, and key performance metrics. Learn how to craft engaging messages using a proven formula, leverage the power of Message 1.1, and address critical abandon points in the customer journey. Gain insights into measuring campaign success through $/message sent, message volume, and click-through rates. With SMS becoming a non-negotiable channel in 2024, this article provides actionable tips for businesses to cultivate engaged audiences, boost conversion rates, and potentially outperform email in revenue generation. Elevate your SMS marketing to new heights and secure long-term benefits for your online success.

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Jason Donapel Jason Donapel

SMS Marketing for even the busiest business owners

Unlock the power of SMS marketing in 2024. With 58% of consumers preferring text for quick business communication and potential ROI of 16X, SMS is a game-changer for busy business owners. Learn how to set clear objectives, grow your list efficiently, and craft compelling messages that drive revenue. Discover why SMS marketing for small businesses is projected to have as much impact as AI this year. Ready to boost your omnichannel customer engagement? Dive into our guide and transform your SMS strategy today.

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Jason Donapel Jason Donapel

Building Your Marketing Resilience

Building your long-term investment—your life-long investment—in your business is pretty straightforward. Focus your energy on creating the most personalized experiences possible for as many of your customers and audience members as necessary.

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Jason Donapel Jason Donapel

Are you paycheck to paycheck?

Too many of us live from campaign send to campaign send, with nothing to show for it. It’s time to turn this around and start building your long-term brand investment. Let’s get to work.

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Jason Donapel Jason Donapel

HPCJ’s, better experiences for your audience

Let’s dig into “hyper-personalized customer journeys” (HPCJ) and discover how to bring true personalization to your audience. They signed up for your list; now you owe them a better experience.

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