audience growth architect & activation expert,
coo and co-founder of The Email Experience
Topics Covered:
• Why customer retention is the key to e-commerce success
• Learn strategies to build trust and grow your owned audience
• Master the art of crafting high-converting welcome series emails
• Understand the power of personalization in email marketing
• Get insights on optimal email design and content approaches
• Learn how to measure and improve your email marketing KPIs
• Discover the ideal email sending frequency for your brand
• Understand how to use email data to drive overall marketing strategy
• Learn the value of audience segmentation for targeted messaging
• Gain a new perspective on email as a long-term audience-building tool
Topics Covered:
• The shift from expensive media buying to building owned audiences through email and SMS
• Strategies for personalizing welcome series based on opt-in method
• Using plain text emails for higher engagement and conversion rates
• Two key metrics for email marketing: number of messages sent and value per message
• How to increase email frequency without annoying subscribers
• Leveraging abandoned cart reminders as a personal shopping assistant
• Using email and SMS data to inform broader marketing strategies
• Real-world case study: discovering hidden audience segments (quilters vs. sewers)
• The psychology of purchase decisions and timing marketing messages
• Balancing user experience with data collection in marketing strategies
Topics Covered:
• The evolution of email marketing in e-commerce and why it hasn't changed enough
• Segmentation as a mindset rather than just a technical implementation
• Using website behavior and landing pages to inform personalization
• The importance of two-way SMS messaging for data collection
• How retention marketing can inform broader marketing strategies
• A case study on discovering hidden customer segments (quilters vs. sewers)
• The critical importance of personalizing welcome series emails
• Balancing aggressive vs. conservative opt-in incentives
• The unintended consequences of discount-based list building
• Prioritizing the welcome series as the most impactful area for improvement
Topics Covered:
• Journey from warehouse worker to CMO and agency founder
• Transitioning from corporate roles to entrepreneurship
• The importance of empathy in understanding client needs across different business roles
• Personalization strategies in email and SMS marketing
• Identifying and targeting customer sub-avatars for more effective marketing
• Managing a remote team of 40+ members and building company culture
• Leadership strategies, including delegation and open-source thinking
• Overcoming fears and challenges when starting a business
• Expanding marketing services beyond e-commerce to local businesses and non-profits
• Personal investment strategies for entrepreneurs